We guide start-ups and established brands through a variety of product development and marketing initiatives.
Creativity is intelligence having fun.
ALBERT EINSTEIN
What We Do
Concept Development
Package Development & Sourcing
Formula Development Management
Product Benefit Copywriting
Competitive Research & Analysis
Driving Creative Design Process
QA/QC Process
Regulatory Review & Compliance (domestic & global)
Brand Positioning
Comprehensive Technical Product Support
Day-to-Day Project Management
Patent & Trademark Facilitation Assistance
Coordination of Launch Logistics & Production
Safety & Packaging Testing Facilitation
Inventory Management
Purchasing Management
Raw Material Sourcing
Selection and Access to Strategic Partners
Risk Assessment and Mitigation
Management of External Cross-Functional Teams
Brand Positioning
Cost Negotiations & Analysis
We offer clients a combined 30+ years of varied experience in all areas of consumer product development. Involvement with a wide range of entrepreneurial start-ups and corporate environments have taught many lessons and afforded a proper understanding of realistic planning, positioning, and truthful assessments of risk.
Jason Carmichael spent over 20 years working with companies such as Arbonne, Marwins Int’l, and Neutrogena where he gained exposure to the development of health & beauty products. An excellent executor and project manager, Jason is very skilled in tactical aspects of planning, development, and launching of new SKUs that have allowed him to successfully bring over 500 products to market through direct sales and mass distribution.
Toni Abbruzzese spent the first 12 years of her career working for Arbonne and is recognized as a widely experienced professional in the arenas of product branding, development, and management. A proven product builder and team leader, Toni is adept in raw material research, domestic & international regulatory compliance, and product launch execution. She and Jason joined forces in 2007 to launch ipgBEAUTY (then Inventive Product Group).